#FinancialTweetoftheDay Expanded - Netflix Spins off DVD Business

@Netflix I do not like the decision to split the business in 2. It will cause brand confusion and unnecessary duplication of operational resources. Following through with this move will continue to batter the stock since a dark cloud regarding future subscriber growth and earnings guidance will thicken even more as a result of the two businesses being split in two.
I guess we all understand why @Netflix suffered a 52% drop in stock price from their 52 week high that was achieved on 7/13/11. I wonder if a move to sell the business is on the table, and this is an effort to trim the fat by “spinning off” the lackluster performing businesses/assets or assets that will cause future margin pressure in an effort to make themselves more attractive to a suitor. Unfortunately, that does not explain why they would venture into renting video games. With their market cap and war chest of cash, it makes more sense to buy Gamefly.com and phase an existing client base into their current framework rather than building an entity from the ground up.
The Netflix decision is a confusing move that shows no relevance or upside at this time. Only the future and time will tell if this was a smart forecast or the unseeding of what was once a strong business model. Regardless, a market cap loss of $7.6B (as of 9:49 am EST on 9/19/2011) from their 52 week high (as of 7/13/11) must be a difficult pill to swallow.
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Written by: Ran Crosby



